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Launch offer: 30% off everything until 30 November. Applied automatically at checkout on Polar and Gumroad, no code to type.

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SellerBookYour true profit after fees, product costs, shipping and ads — per product, per channel, per month.

SellerBook is an Excel profit tracker for small online sellers: record each order line from every channel you sell on, enter each channel's fees yourself with the date they apply from, add product and shipping costs and your monthly ad spend, and it shows the real profit — a monthly P&L, profit and margin per product and per channel, where your sales money goes, and a tax set-aside at the percentage you choose. No platform fees are built in: when a platform changes its fees, you add a new dated fee rule.

Made for etsy, Gumroad, Payhip, Shopify and eBay sellers, market traders and small online shops. Works with Microsoft Excel 2010 or later.

SellerBook preview

$8.40 $12one-time payment, USD

30% launch offer until 30 November, applied automatically at checkout

Buy now for $8.40
  • Download link on screen right after payment, and by email
  • 30-day refund if it doesn't work as described
  • Free updates within version 1.x

Secure checkout by Polar. It handles sales tax and receipts.

What you can do with it

Multi-channel sales ledger

One row per order line: quantity, price, shipping charged, discount, refund and fee credit, for every channel.

Fee rules you control

Commission %, fixed fee per order, listing fee and payment processing, with an effective-from date so a fee change applies only from that day.

Monthly P&L

Net sales, fees, product costs, shipping, ads, other costs, net profit and margin for 12 months.

Profit per product & channel

Units, fees, costs, profit, margin and profit per unit; top 10 products and a table per channel.

Tax set-aside

Put aside the % of profit you choose, per month and for the period (your %, not tax advice).

Data checks

Unknown channels or products, sales with no fee rule for their date, missing costs, duplicates, percentages above 100%.

See it before you buy

Seller dashboard: net sales, fees, net profit, top products, channels and where net sales go
Seller dashboard: net sales, fees, net profit, top products, channels and where net sales go
Monthly P&L with net profit, margin and tax set-aside
Monthly P&L with net profit, margin and tax set-aside
Sales ledger with the fee rule used, fees, costs and profit per line
Sales ledger with the fee rule used, fees, costs and profit per line
Fee rules you enter, with effective dates (example values are invented)
Fee rules you enter, with effective dates (example values are invented)
Profit, fees % and margin per channel
Profit, fees % and margin per channel
Profit, margin and profit per unit per product
Profit, margin and profit per unit per product

What's in the download

SellerBook-Example.xlsxExample workbook filled with sample data, to explore first
SellerBook-Blank.xlsxBlank workbook, ready for your own data
README.txtSetup and how-to guide
CHANGELOG.txtVersion history
LICENSE.txtLicence terms

Version 1.0.0. One ZIP file, no installer, nothing sent anywhere.

Why buy it instead of building it

Checked against an independent calculation

Before release, every formula is compared with a separate model, including edited data and deliberately bad entries.

Starts with a worked example

Open the Example workbook to see it filled in, then type your own numbers into the Blank one.

A person answers support email

Write to altaitoondev@gmail.com and get a reply within 2 business days. If it doesn't work as described, you get a refund within 30 days.

What you need

  • Microsoft Excel 2010 or later
  • Tested in Microsoft Excel for Windows (Microsoft 365)
  • No macros or add-ins
  • Google Sheets, LibreOffice and Numbers not tested

What it doesn't do

  • Fees are what you enter — no platform fees are included; check each platform's current fee pages.
  • Not accounting or tax software; the tax set-aside is a percentage you choose, not tax advice. Sales tax/VAT is not tracked.
  • No connection to any marketplace: you enter or paste sales lines. One currency per file; 5,000 sales lines, 300 products, 12 channels.

How buying works

  1. Pay onceCheckout by Polar. Card details never touch this site.
  2. Download straight awayThe download link appears after payment and arrives by email with your receipt.
  3. Open and use itOpen the Example workbook, then enter your own data in the Blank one.

Questions

Does it include Etsy or other platform fees?

No. Fees change, so SellerBook ships none: you enter each channel's current fees from its own fee pages and add a new dated row when they change.

What happens when a platform changes its fees?

Add a new fee rule with the date it starts. Sales before that date keep the old fees; sales from that date use the new ones.

How do I record a refund?

Enter the refund on the order line, or on its own line later with the same order ID and no quantity. Enter any fees the platform gave back as a fee credit.

Is the tax set-aside my tax bill?

No. It is the percentage of profit you choose to put aside. SellerBook does not calculate tax and gives no tax advice.

What if it doesn't work for me?

Email altaitoondev@gmail.com within 30 days of purchase. We'll try to fix the problem first; if we can't, you get a full refund through the store you bought from.

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Get SellerBook and start today

Your true profit after fees, product costs, shipping and ads — per product, per channel, per month.

$8.40 $12one-time payment, USD

30% launch offer until 30 November, applied automatically at checkout

Buy now for $8.40
  • Download link on screen right after payment, and by email
  • 30-day refund if it doesn't work as described
  • Free updates within version 1.x

Secure checkout by Polar. It handles sales tax and receipts.